在ChatGPT于去年年初全球爆红之后，大量的明星初创公司吸引了科技大佬、资本圈和游戏圈的广泛关注，其中对游戏和设计师群体来说最为值得注意的当属Midjourney和Stable Diffusion，而Stable Diffusion因为AI画图功能强大、开源、可部署到本地安装、支持插件和二次开发，迅速成为“全球游戏人第一个广泛使用的AIGC工具”。

图片来源：Pixabay

不过，AIGC风起之后，当年的明星初创公司开始迎来各自不同的结局。比如被业内中小团队使用最多的Stable Diffusion，最近就传出了“CEO跑路”的消息。

3月22日，Stability AI公司发布公告，称“今天早些时候，Emad Mostaque辞去了Stability AI公司CEO职务，并辞去了公司董事会职务，以追求去中心化AI。”该公司并没有立即宣布CEO接任者，而是任命COO和CTO作为临时联席CEO。

对于辞职原因，Emad解释得莫名其妙，称无法用更中心化的AI打败中心化AI，“AI的权力集中对我们所有人都不利，我决定辞职，在Stability和其他地方解决这个问题。”

对于Mostaque所说的AI中心化问题，纽约大学坦登工程学院副教授Chinmay Hegde表示，每个公司都有自己的模型，你很难将这种情况称之为中心化。然而有趣的是，他在公司有着绝对控股权和投票权，却在公司发展遭遇瓶颈的状态下决定离职，让人非常费解。

核心团队离职大半、CEO跑路：Stable Diffusion或已无钱可烧

就在Mostaque辞职前不久，Stability AI还失去了半数以上的关键人才，外媒称研发Stable Diffusion模型的五人核心团队当中，研究团队领导Robin Rombach、负责文生图项目的核心研究成员Andreas Blattmann以及关键研究员Dominik Lorenz都已经离开。随着“CEO跑路”，让这个曾经红极一时的AIGC公司未来平添许多不确定性。

客观来看，作为一家生成型AI公司，Stability AI的剧变最直接的原因，或许是资金流方面遇到了问题。尽管有Lightspeed Venture Partners和Coatue Management注资1亿美元、估值达到10亿美元，但很长时间以来，这家公司却未能再次成功融资。虽然有传闻称该公司曾以40亿美元估值尝试再融资，但后续并没有谈拢。

早在去年4月份，彭博社就透露该公司面临严重的内部问题，消息称Stability AI一个月至少要烧掉800万美元，但却没有一个清晰的盈利方向，加上硬件等其他开销，意味着该公司之前拿到的融资或许已经所剩不多。

然而，Mostaque一年前似乎并并未优先考虑收入增长，他甚至曾在自己的社交媒体表达了对生成型AI公司“奇怪地聚焦收入”的嘲笑，甚至说“该技术很有用，但由于每天都有新突破，还远没有成熟”。

Mostaque随后举了几个例子，包括带来收入之前已经花掉数十亿美元的Magic Leap。另外，自动驾驶汽车的研究至少投入了1000亿美元以上，同样没有看到收入回报。不过，在投资者的持续压力下，Mostaque也转变了自己的态度，Stability AI随后还推出了付费产品，并且在今年2月份推出了V3版本。

除了资金问题之外，该公司还在8月份迎来了有关Mostaque的法律问题和个人争议，他被指控有“夸大历史”，包括学历造假以及为英国担任间谍。

另外，Stable Diffusion模型本身来自于纽约AI初创公司和德国大学研究者打造的Latent Diffusion，两者之间有着说不清的关联，导致Stable Diffusion本身的知识产权存疑。这或许也是该公司融资困难的重要原因之一。

Stability令人惋惜，AI初创公司不盈利很难活下去

如果从宏观层面来看，欧洲公司在科技行业一直有着天然的弱势。以美国为例，微软、苹果、Meta等巨头本身有雄厚的资金实力持续投入研发，且有庞大的企业和用户市场，因此AI大战最重要的两方是中美对垒。

反观欧洲公司，无论是互联网、移动换联网，还是如今的AI，其在资本层面始终处于被动状态。如果再扯远一些，欧洲公司在电动车、智能机市场也遇到过同样的劣势，欧洲的资本市场撑不起Stable Diffusion与美国巨头的竞争。

除了资本以外，大厂对人才的竞争也让初创公司无法招架。就在Stability AI“出事”的同一周，另一家筹集了15亿美元的初创公司Inflection AI宣布，其两名创始人和其他几名员工已加入微软，后者正是该公司新一轮融资的领投者。

得益于开源、本地化部署，以及大量的社区开发者工具和内容支持等优势，Stable Diffusion在中小团队中的普及率更高，能够加速中小团队的美术资产制作。所以，其研发商出现目前的窘境无疑是令人惋惜的。

不过，与Midjourney相比，开源的Stable Diffusion本身在商业化方面就面临挑战，更何况其知识产权本身并不清晰。尽管Stability AI也在去年推出了收费业务，且2023年收入据传达到4420万美元，但仍然难以维持高昂的AI训练成本。

在高层集体出走之后，Stability AI的未来堪忧。实际上，外媒称该公司曾经寻求过卖掉公司，但因价格问题并未谈拢，除了模型产权归属，摄影社Getty Images还发起了对该公司的侵权诉讼，称SD模型窃取其超过1200万张受版权保护的照片。

尽管令人遗憾，但并不意味着开发者们手中的AI工具会减少。比如在今年GDC期间，腾讯就宣布了“全能型”AI引擎GiiNEX，能够覆盖游戏研发的整个周期。可以预见，随着巨头的入场，越来越多、越来越好的商用大模型，会陆续进入开发者们的视线。

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