智能座舱的下一步该怎么走？是上马更强的车规芯片还是提供更丰富的车机功能？或许都不是。在我看来，“AI大模型上车”才是解决上述问题的正确思路。这期内容，我们也将从三个方面跟小伙伴们聊一聊为什么AI大模型才是智能座舱的最佳打开方式。

AI大模型的“三高”

经常阅读IT类文章的小伙伴

可能对AI大模型这类事物已经有所了解，但考虑到阅读人群的差异，我们觉得还

是要花一丢丢的时间和大家科普一下什么叫“AI大模型”。

AI大模型其实就是一种基于深度学习技术的大型人工智能模型，它由大量神经网络组成且可以自动从积累的数据中提取有用的信息。

那么问题来了，AI大模型的优点又在哪里？答案是高准确性、高效以及高通用性。只要经过一段时间训练，AI大模型就能进行语言、图像、语音方面的处理，随着时间的推移，AI大模型也会积极自我演化升级并提高自己的决策能力。通俗来说，AI大模型就是一个可以实现不断自我革新的“生物”，它不需要外界鞭策也无需施加外力监督，换句话说，AI大模型就是妥妥的“劳模”。

聊了这么多，AI大模型又和智能座舱有什么关系？关系其实很大，因为现在智能汽车的车机芯片存在算力上的局限性，哪怕用到类似高通骁龙8295的车机芯片，其算力也只能和前几年消费领域的高通骁龙8Gen1打个平手，所以“狂堆算力”这条路是走不通的，因为芯片行业的天花板很容易被触及。而引入AI大模型就不一样了，它有智能座舱亟须的高效、高精准度与高通用性。在AI大模型的帮助下，智能座舱的任务处理能力可以提升到前所未有的水平，这就是我们在一开头就说AI大模型是智能座舱的最佳打开方式的原因。

“遥遥领先”的深度交互能力

在解决了AI大模型“是什么”与“能做什么”之后，在这个部分我们打算重点聊AI大模型上车后的具体应用场景，在我看来，AI大模型上车的第一站必定是语音交互系统。理由在于对比其他的车载功能，语音交互系统是最容易受到AI大模型影响的功能，而且语音交互系统接入AI大模型的难度系数相对较低。

那车载语音交互系统在接入AI大模型后，最大的变化又会是什么？简单来说，这类语音交互系统可以变得更有“人情味”。打个比方，处于初级阶段的语音交互系统只能接受一些固定的指令诸如开关窗、空调、音乐等等，而在引入AI大模型后，语音交互系统就可以实现多轮对话的贯穿理解甚至可以陪着你“闲聊”而非只能当个执行语音命令的“机器”。

 

之所以要单独拿一部分来讲AI大模型对语音交互系统的影响，理由就在于语音交互系统对于智能座舱来说太重要了。可以这么说，车载语音交互助手就是智能座舱的“桥头堡”，因为现在的智能汽车喜欢走极简路线，车内留存的实体按键本身就不多，这个时候如果有一套听得懂人话的语音交互助手就能在第一时间获得用户的好感，这对于后续的产品口碑树立将会很有帮助。

很显然，一套高水平的智能语音助手对于各大汽车厂家绝对是个机会，因此目前很多汽车厂家已经着手大模型上车的工作，有一些厂家甚至选择亲自下场开发AI大模型，比如理想之前发布的大模型Mind GPT，奔驰也在此前颁布的MB.OS系统上搭载了一套“虚拟助理”功能，这套系统也是引入了大语言模型，所以我们基本可以断定智能语音助手就是接下来车企们前进的方向，在这里面谁玩好了AI大模型，谁就能在新能源市场的下半场争夺赛中抢得更多市场份额。

主打的还是“降本增效”

看到这里，我相信不少小伙伴对AI大模型上车后所带来的种种利好有了比较清晰的认知，所以在第三部分我们打算提一提厂家比较关心的“降本”问题，所说的“降本”并非车圈常见的“造车降本”而是厂家用于维系自家用户好感度的成本。按照目前的态势，努力做好服务是厂家提升用户好感度的通行方式，但其中有个比较致命的问题就是成本偏高，大厂或许能扛得住这类服务成本，但小点的厂家是真的受不了。

而在AI大模型上车后，很多小问题显然不需要厂家亲自出手了，因为AI大模型可以直接帮助这部分用户解决用车相关的问题，厂家也能腾出手来好好打磨自己的产品，从某种程度上说，AI大模型就是厂家“降本增效”神器，而且这套系统会随着案例的增多不断增强解决问题的能力，这也能解释为什么很多厂家急着让AI大模型上车。 

 

在这里，我们还能引入一个概念——常用常新。每次提及常用常新的话题就很容易再让人想起一个词就是“OTA”。对于那些已经上市几年的产品来说，怎么让持有这些“老产品”的用户感受到与时俱进的快乐就是接受厂家推送的智能座舱OTA升级包，这些厂家也靠着不断地OTA实现车辆使用上的“常用常新”，而AI大模型则能在很大程度上减轻厂家每次OTA产生的成本，因为AI大模型本身就处于一个不断学习的过程，越学习能力越强嘛。

除了以上两个原因，汽车厂家们争相上马AI大模型的另一个原因就是这类模型足够“垂直”。相比起我们常见的通用大模型，垂直领域的大模型不管是训练还是使用的成本都更低一筹，最终导致的结果就是车用AI大模型可以实现快速落地，说人话就是可以直接变现并能在短时间内增强产品的竞争力，这谁受得了啊！

写在最后

在市场上，我们总能听到“AI正在摧毁一个时代”之类的关于AI的负面言论，但以目前的情况来看，普通人其实很难拒绝AI带来的便利。对汽车厂商来说，AI大模型进入座舱后所产生的影响是近乎颠覆的，它不仅可以提供更快更高效更安全的人机交互方式，还能大幅降低厂家用于维系用户关系的成本，所以，AI大模型就是接下来智能座舱的新风向、新趋势，也是今后智能座舱的最佳打开方式。可以这么说，在“软件定义汽车”时代，汽车厂家们能不能“躺赢”就取决于自身在AI领域的底层研发实力，这也会成为今后车圈决胜的关键。

  

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rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 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