使用ChatGPT,可以更轻松地制作高效的广告文案并为卖家所投放的Google广告系列找到合适的关键字。ChatGPT 擅长理解用户的指示,并可通过不断输入有效信息训练的逻辑不断迭代产出结果。尽管ChatGPT无法直接优化广告投放的整条链路,但对于精细化目标受众、撰写具有吸引力的广告文案、监测广告活动方面都可以提出有效建议,接下来,我们从10个角度为各位跨境卖家介绍ChatGPT优化Google广告投放的10种方法及Prompts模板。
一、通过ChatGPT创建自适应展示广告 (RDA)
自适应展示广告 (RDA) 是一种通过 Google Ads 实现的高效广告方式。可以通过ChatGPT获取更多的广告创意,Prompt模板示例如下。
Prompt: Act like you are an experienced Google ads professional. I want to create responsive display ads for Google Ads. Suggest me some creative images, headlines, and descriptions for <your goal here>.
本文以翻新笔记本电脑为例,为各位展示Prompt模板搜索结果。
二、为广告设置 A/B 测试
通过A/B测试找出效果更好的广告系列,从而进行更有针对性的准备素材、进行广告投放。
Prompt: Act like you are an experienced Google ads professional. I want to create two Google search ads (RSA) for A/B testing purposes for <details>. Justify your choice as well.
三、确定目标受众
使用 ChatGPT 通过使用以下提示来找寻目标受众并创建广告。
Prompt: Act like you are an experienced Google ads professional. I want to run Google ads for <details>. Create an ideal audience for this ad.
四、洞察消费者痛点
从消费的不同角度与周期理解消费者的痛点,从而针对性地改进产品或广告。
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Identify the main pain points of the ideal customer, which I can focus on to make the ads more effective.
五、确定目标关键词和否定关键词
选择准确的目标关键字和否定关键字可以有效提升广告投放效率。
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Help me find the most effective exact match keywords along with negative keywords to laser-target my audience and drive optimum conversions.
六、提升广告标题创意性,吸引用户点击
通过 ChatGPT for Google Ads & PPC 为广告生成创意标题。
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details ehre>. Generate some effective ad headline ideas.
七、撰写广告文案
Prompt: Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Generate some effective ad copies for the following headlines – <ad headlines>
八、撰写CTA号召用语
Prompt: Act like you are an experienced PPC and Google ads professional. I want to create YouTube ads for <details>. Generate some short & effective CTA ideas.
九、优化着陆页文案
Google广告投放贯穿用户旅程的全阶段,因此落地页也是其中重要的一环。借助 ChatGPT 优化着陆页文案从而促成广告转化。
Prompt: Act like a CRO specialist. Write an effective landing page copy for <details> to convert a maximum number of visitors through Google Ads.
十、借助ChatGPT对数据进行分析
将 Google Ads 帐户数据直接复制到ChatGPT搜索框即可得到分析结果与建议。
Prompt: Act like you are an experienced Google ads professional. Analyze the following data exported from Google ads and generate a report. Also, suggest points of improvement.
<paste data here>
根据以上数据,可借此向ChatGPT提问更多的建议, 比如达到降低转化成本等目标。
Prompt: Based on the data I provided, what would be your suggestions to reduce the overall cost per conversion?
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