要么营销新概念，要么转战新载体，否则都得死

精致有料的科技报道

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shenzhen

ware

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2024 年春节档打破中国影史春节档票房纪录。

据灯塔专业版数据，截至 2 月 17 日 21 时，2024 年春节档（2月10日—2月17日）档期总票房粗报 80.2 亿元，刷新中国影史春节档票房、场次、人次纪录，《

热辣滚烫

》《

飞驰人生2

》《熊出没·逆转时空》《第二十条》位列档期票房前四位。

2024 年春节档 (2月10日-2月17日)，全国观影人次达 1.63 亿，创造了同档期新的纪录。其中，女性用户占比 63%，30 岁及以上用户占比 58%，均达到统计以来新高水平。

还有一个插曲，2 月 16 日晚，宁浩导演、刘德华主演的电影《

红毯先生

》宣布退出春节档，将择期重新上映。上映 7 天的《红毯先生》仅收获 8167.3 万元票房。

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素材来源：灯塔专业版 / 微博

 

 

 

OpenAI 热辣滚烫

2 月 16 日凌晨，OpenAI 首款文生视频大模型 Sora 炸裂所有社交网络。尽管在 Sora 生成的 48 个视频 Demo 中仍有不少穿帮画面，但这丝毫不影响 Sora 的热度。

一旦人工智能接上摄像头，把所有的电影都看一遍，把 YouTube 上和 TikTok 的视频都看一遍，对世界的理解将远远超过文字学习，一幅图胜过千言万语，这就离 AGI 真的就不远了，不是 10 年 20 年的问题，可能一两年很快就可以实现。

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周鸿祎

值得一提的是，Sora 发布 48 小时后，国内社交网络即出现了 99 元的课程。也就是说，OpenAI 官方还未开放，就已经有人教你怎么使用 Prompt 让 Sora 生视频了。

正所谓「AI 赛道赚到钱的，只有卖课的」，谁能挡得住搞钱人的速度呢？

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OpenAI 办公室外，图源：Jason Henry / 纽约时报

另据日《纽约时报》的报道称，OpenAI 已完成一笔交易，估值达到了 800 亿美元或更高，在不到 10 个月的时间里，估值增长了近两倍。

而 CB Insights 的数据现实，OpenAI 目前已成为全球最有价值的科技初创企业之一，仅次于字节跳动和 SpaceX。

 

 

 

Google 红毯先生

Google 在春节期间连整了几个大活，都还没来得及消化，不幸在声势上被 Sora 碾压，在舆论上如同《红毯先生》的票房一般惨淡。

距离去年 12 月发布的 Google 最强大模型 Gemini 1.0 还不到 3 个月，即在中国的大年夜官宣了超大杯的 Gemini Ultra 1.0 全面开放，订阅费每月 19.99 美元。Gemini 的服务入口——聊天机器人 Bard 也正式官宣改名为 Gemini。

一周后，Gemini 1.5 无预警降临，擅长长上下文理解，可持续运行多达 100 万个 tokens，一次处理 1 小时的视频、11 小时的音频、超过 3 万行代码或超过 70 万字的代码库，为我们展现了迄今任何大型基础模型中最长的上下文窗口。

有网友使用 Sora 和 Gemini 联动，让 Gemini 1.5 Pro 观看并分析评论 Sora 制作的视频。

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素材来源：DjamgaTech EduSport Hub / YouTube

另据 Business Insider 爆料的内部文件，Google 悄悄推出了一个名为「Goose」的内部 AI 大语言模型。

基于「在 Google 接受了 25 年的工程专业知识的培训」，Goose 可以回答有关 Google 特定技术的问题，比如使用内部技术栈编写代码，进而可以帮助员工更快地编写代码，协助开发新产品，提高工作效率。

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主笔：周森

编辑：陈述

题图：热辣滚烫海报

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and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: #959595}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}