生成式AI入侵游戏领域，其他行业还会远吗？

最近，一款名为《幻兽帕鲁》（Palworld）的游戏大火，Steam上线仅24小时，销量便超过200万份，5天后达到700万份。不到一周，幻兽帕鲁的在线人数一度达185万，超越《CS 2》，成为Steam历史在线玩家峰值第二的游戏。

然而，游戏火爆之外，却引来不少争议。

其一是，该3D卡通游戏被指涉嫌抄袭任天堂《神奇宝贝》的怪物设计，并融合了塞尔达、方舟、使命召唤、原神等多款游戏的玩法，如PvP、竞技场、模拟经营、开放世界、生存建造等；

其二是，该款游戏的制作团队太过草台班子：项目开工初期仅有4-10名员工，而且制作者的能力和水平也较成熟的团队差异巨大；后来在缝缝补补、耗时三年多、外加花费 10 亿日元，增加到50余正式及非正式员工之后，幻兽帕鲁的第一个版本才正式诞生。而就是这样一个草台班子，竟然在短短几年内，便制作出了包含有110只帕鲁、大量复杂的3D模型及原画、丰富的游戏玩法等具备成熟游戏属性的爆款，不免使人怀疑生成式AI从中发挥了巨大作用。

从媒体爆料来看，《幻兽帕鲁》背后的日本工作室POCKET PAIR的社长Takuro Mizobe 是生成式AI的拥护者，其曾在社交平台分享过用生成式AI进行游戏制作的推文；同时也推出过一款名为“AI：Art Impostor”的游戏。这不免进一步加深了人们对于《幻兽帕鲁》有大量生成式AI内容的怀疑。

如果说《幻兽帕鲁》存在争议，那么同样爆火的“哄哄模拟器”和“Plug AI”（约会助手）则是实打实的AI游戏了。

“哄哄模拟器”由知名互联网科技博主王登科开发，其曾用10万条微信聊天记录“克隆”了自己的数字分身，引发大量媒体关注。

“哄哄模拟器”的主要玩法较为简单，主要是通过几轮有限的对话，以获得AI扮演的正在气头上的男/女朋友的原谅。

作者坦言，开发这款模拟器的初衷是想借助AI训练，提高用户获得原谅的水平。

没想到就是这样一款简单的AI应用，在APP+网页版、无需登录随便玩的加持下，几乎一夜之间风靡社交平台。据悉，24小时吸引了超60万用户。连作者也吓了一跳，半夜还有数千人在玩，两天烧掉了大模型超八千万token。

无独有偶，国外一款类似的聊天软件“Plug AI”也火得一塌糊涂。该款应用的AI可以通过解读真人聊天记录截图，指导你如何不把天聊死。

据悉，目前该款应用正在寻求收购，叫价350万美元（约2500万元人民币）。从其月收入19万美元、高达60%的利润率来看，这样的要价似乎一点也不过分。

而在更早之前，就有开发者利用AI工具开发了《愤怒的南瓜》。整个游戏均由AI完成：GPT-4 负责所有的编码工作，DALL・E3和Midjourney负责图形部分。游戏玩法几乎复刻了《愤怒的小鸟》，但相较于《愤怒的小鸟》高达14万美元的开发成本，《愤怒的南瓜》成本几乎为零。

从以上几个例子可以看出，生成式AI对游戏行业的创新再造已经悄然开启了。其对游戏行业的改造不仅限于玩法的创新，更有效率的极大提升以及开发成本的极大降低。即便排除《幻兽帕鲁》，“哄哄模拟器”开发者只有1人，Plug AI仅有2人的人员规模，也足以让传统的游戏制作公司和制作室大为震惊，并倍感压力重重。

随着生成式AI的进一步迭代，其对游戏行业的介入将越来越深，未来更多AI精品游戏，甚至3A级AI游戏的诞生或许只是时间问题。

之前，笔者介绍过AI在视频创意短片和电影预告片上的潜力和价值。碍于技术限制和训练算法等，AI视频尚未有巨大进步空间。但随着AI短片的攻克，AI电影制作也逐渐被提上日程。有人预测1-2年内，我们便能看到由AI制作的时长达30分钟以上的电影。而谁会成为第一个吃螃蟹的人，大家也都充满期待。

结语：

目前来看，生成式AI作品仍旧存在很大争议，不只是摄影和绘画，小说、视频、游戏等，同样如此。如面对《幻兽帕鲁》涉嫌利用AI生成游戏内容的争议，顽皮狗资深美术师Del Walker便表示：“虽然还没有证据，但我的直觉告诉我，《幻兽帕鲁》的制作方式是恶意的。”

游戏被称为第九大艺术，继绘画之后，AI对游戏领域的侵入，必然会惹怒以此为生的行业从业者们。

然而，不论《幻兽帕鲁》是否利用AI进行“不道德”地制作，都无法阻挡广大玩家的热情，游戏高达93%的好评率，显然说明了玩家并不在乎AI的存在，“有趣、好玩”对他们来说，才是最重要的。

AI不擅长动手，但对于脑力创造，却有着无可比拟的先天优势。文学、绘画、游戏、视频等行业已然进入AI时代，而其他涉及到智力的行业还会远吗？

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