生成式AI引领营销代际变革，百YOUNG妙想纪带你体验AI跨年
2023年，年轻人带火了“特种兵式旅游”、“多巴胺穿搭”、“搭子”……年轻人的创造力从来不会让我们失望。年终岁末，他们又会用怎样的仪式感来记录“跨年”这一辞旧迎新的难忘时刻呢?
在今年的“双旦”期间，百度营销精准把握年轻人的消费市场，联合百度APP、文心一言、文心一格、百家号等多产品线流量资源，携手品牌客户慧择、聚通装潢、ROSEONLY诺誓、洛可可咨询设计、Apifox，特别合作上海南京路步行街，推出了“百YOUNG妙想纪”活动，诚挚邀请年轻人一起点亮妙想，共同创造一个充满节日气氛的狂欢时刻。
百度AI产品创新营销玩法，过节仪式感拉满
年轻人过节，主打一个“好玩”、“仪式感”、“有纪念意义”。
在线上，百度营销在百度APP和希壤mini特别打造百Young妙想纪主题双沉浸式体验会场。依托百度AI产品能力，打造了多种新奇、好玩的AI互动形式，实现人群深度互动。
▲文心一言妙想天开玩转双旦
在搜索会场首页，百度营销与文心一言策划了“妙想天开——AI带你花式玩转双旦”的互动板块。借助文心一言强大的中文理解能力及多模态生成能力，用户仅通过对话就能够生成一棵圣诞树、一张新年头像，还可以让文心一言帮忙策划一个活动方案、推荐浪漫的氛围布置方案、推荐餐厅等。天马行空、充满想象的体验为用户创造了各种独特的节日记忆，充分满足用户送礼、美食、休假、旅行多个场景需求。
此外，百度营销还携手AI艺术和创意辅助平台文心一格打造了AI新春创作活动——“寻龙计划”，用户可以通过文心一格AIGC创意定制龙年海报，仅需选择活动词包，就可以生成风格各异的充满创意的新年好运小龙形象，还可以分享龙年海报，邀请更多的用户参与体验，共同感受龙年的节日氛围和AI作画的魅力。
▲码上AI绘龙年赢惊喜好礼
在希壤mini百Young妙想纪主题会场里，沉浸式的节日氛围街区、游戏化的互动体验让用户乐在其中。会场里贴心地设置了各种新奇玩法：在街区里散落着各种宝箱，用户可以在街区里体验拆宝箱的快乐，各种道具卡券随机掉落，惊喜不断;移动手指找到街区里的跳舞区域，轻点图标就能跟好友一起共舞;找到答题机器，正确答题后就有机会获得惊喜礼品。更值得一提的是，2023年12月31日，街区里一场盛大的烟花盛宴如约而至，让全国各地的用户跨越了时空的界限，在希壤元宇宙的街区里一起欢乐跨年。
▲百YOUNG妙想纪打造希壤元宇宙跨年
线下跨界AI活动，打造火爆出圈事件营销
线下，百Young妙想纪在全国多城热门商圈大屏强势曝光。同时，线上社交媒体KOC协同扩散，百度APP站内流量资源同步倾斜，开屏、信息流全面覆盖，实现线上线下多场景立体曝光。
▲商圈大屏强势曝光
本次活动的宣传海报，由百度文心一格提供AI绘画技术支持，AIGC正在用生动的形式赋能全域营销场景，提升节日营销视觉生产与宣发效益。
▲海报创作由文心一格提供AI绘画技术支持
2024年1月20日至21日，百度营销依托上海南京路步行街新春市集及商圈资源，联动文心一格在世纪广场打造了“百young寻龙计划”主题快闪。活动现场设置了“绘龙领好运”、“龙年上上签”、“寻龙梦中人”等互动玩法，逛街的市民游客纷纷化身“寻龙大侠”，提前玩转有AI新年。
▲“百young寻龙计划”主题快闪
百度的AI原生能力结合线下互动场景，实实在在地为用户打造了最好玩、最有AI、最吸引人的新春营销场景，实现了火爆出圈。
生成式AI引领营销代际变革，百度AIGC赋能全域营销新模态
当下，随着AI技术的不断进步，AIGC前沿应用走入大众视野，与人们生活深度融合，持续激发出更多的“营销触点”。
从AI互动跨年、AI绘画作品、AI内容创作等生成式AI内容创作形式，我们看到AIGC技术为内容营销带来无限创新和多元机会。AIGC所产生的影响不仅仅是内容生成，它将为品牌带来从内容，到营销，再到经营，由浅至深的三重机会，逐渐渗透至更深层的企业经营中，为千行百业带来变革机遇。
未来，期待更多品牌与百度营销一起，在生成式AI时代，生成商业新未来。
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