苹果被曝放弃已持续十年的电动车研发计划，团队转向生成式AI
新闻原文：
据观察者网报道，彭博社当地时间2月27日援引一名知情人士的说法称，苹果公司内部的电动汽车项目团队——“泰坦计划”（Project Titan）已被告知，苹果将放弃长达十年的电动汽车研发计划，同时加大对生成式人工智能（AI）领域的投资。
据报道，苹果公司27日在内部披露了这一消息，参与该项目的近2000名员工对此感到惊讶。公司高管表示，汽车团队的许多员工将被转移到更加关键的人工智能部门。面对公司汽车团队目前拥有的数百名硬件工程师和汽车设计师，是否会申请其他团队的工作以及裁员问题，总部位于美国加利福尼亚州库比蒂诺的苹果公司拒绝置评。
彭博社此消息一出，苹果股价周二攀升。截至纽约收盘，该股上涨约1%，至182.63美元/股，涨幅0.81%，总市值2.8万亿美元。特斯拉公司负责人埃隆·马斯克（Elon Musk）则在社交平台上分享了一个帖子，上面有一个“敬礼”的表情符号和一支“香烟”。
2014年，苹果启动了“泰坦计划”，把苹果公司带入一个全新的行业。但这个项目几乎从一开始就举步维艰，尽管截至2019年末，苹果从特斯拉挖走了超300人，但由于苹果在造车路线和方向上反复摇摆，合作对象和形式落地也迟迟未果，导致参与该计划的高管大量出走。几年前，现任福特汽车公司高级管理人员道格·菲尔德（Doug Field）从此项目离职。最近消息显示，该计划核心成员之一的苹果硬件工程副总裁诺沃提尼（DJ Novotney）也被曝即将离职。
除了苹果公司自身造车项目的调整和摇摆，全球电动汽车市场的降温也是苹果面临的一大难题。近几个月来，由于高价格和缺乏充电基础设施阻碍了主流买家转向全电动汽车，电动汽车销售增长失去了动力。通用汽车公司和福特在面临电动汽车需求低迷和制造瓶颈后，正在转向生产更多的混合动力汽车，整个行业的汽车制造商都在削减电池电动汽车的价格、生产目标和利润预测。与此同时，十年间，新能源汽车快速发展，电动汽车的渗透率已经接近20%，大部分市场已经被特斯拉以及中国汽车品牌等新能源汽车占领。到目前为止，苹果对汽车行业的最大推动是其CarPlay软件，该软件允许驾驶员访问地图和Siri等iPhone功能。
新闻译文：
According to Observer Network, Bloomberg cited an insider as saying on February 27th local time that Apple's internal electric vehicle project team, Project Titan, has been informed that Apple will abandon its ten-year electric vehicle development plan and increase investment in the field of generative artificial intelligence (AI).
According to reports, Apple disclosed this news internally on the 27th, which surprised nearly 2000 employees involved in the project. Company executives have stated that many employees of the automotive team will be transferred to more critical artificial intelligence departments. Apple, headquartered in Cupertino, California, declined to comment on whether it would apply for work from other teams or lay off employees in the face of the hundreds of hardware engineers and automotive designers currently in the company's automotive team.
As soon as this news was released by Bloomberg, Apple's stock price rose on Tuesday. As of the close in New York, the stock rose about 1% to $182.63 per share, an increase of 0.81%, with a total market value of $2.8 trillion. Tesla CEO Elon Musk shared a post on social media with a "salute" emoji and a "cigarette".
In 2014, Apple launched the Titan Project, taking the company into a completely new industry. But this project was almost difficult from the beginning, although by the end of 2019, Apple had poached over 300 people from Tesla. However, due to Apple's repeated swings in the car manufacturing route and direction, the implementation of cooperation partners and forms was also delayed, resulting in a large number of executives participating in the plan leaving. A few years ago, Doug Field, a senior executive at Ford Motor Company, resigned from this project. Recently, it has been revealed that one of the core members of the program, Apple's Vice President of Hardware Engineering, DJ Novotney, is also about to resign.
In addition to the adjustment and swing of Apple's own car manufacturing projects, the cooling of the global electric vehicle market is also a major challenge facing Apple. In recent months, high prices and lack of charging infrastructure have hindered mainstream buyers from turning to all electric vehicles, causing the growth of electric vehicle sales to lose momentum. General Motors and Ford are shifting towards producing more hybrid vehicles in the face of sluggish demand and manufacturing bottlenecks for electric vehicles, with automakers across the industry cutting prices, production targets, and profit forecasts for battery electric vehicles. Meanwhile, in the past decade, new energy vehicles have developed rapidly, with the penetration rate of electric vehicles approaching 20%. Most of the market has been occupied by new energy vehicles such as Tesla and Chinese automotive brands. So far, Apple's biggest push for the automotive industry has been its CarPlay software, which allows drivers to access iPhone features such as maps and Siri.
重点词汇
- 观察者 observer ; viewer
- 当地时间 local time
- 苹果公司 Apple ; Apple Inc. ; AAPL
- 电动汽车 electric vehicle ; EV ; electric automobile
- 生成式 generative ; generating ; production
- 人工智能 artificial intelligence
- 据报道 reportedly ; according to the report
- 在内部 internally ; Inside ; within ; in the front of ; inwardly
- 硬件工程师 Hardware Engineer ; Electrical Engineer ; PCB Layout ; HW Engineer
- 加利福尼亚州 California ; Calif. ; CA ; State of California
句子成分分析：
[According to reports], Apple disclosed this news [internally] [on the 27th, (which surprised nearly 2000 employees (involved in the project))].
句子语法结构详解：
* disclosed 为谓语，采用一般过去时。
* which 为关系代词，引导非限制性定语从句。
* surprised 为谓语，采用一般过去时。
* involved in the project 为后置定语。
* the 为定冠词。
句子相关词汇解释：
Phrase:
according to根据，据（某人）所述
be involved in...参与..., 与...有关联, 与...有牵连, 卷入
Vocabulary:
report [ri'pɔ:t]n. 1) 报告，汇报，记述 2) 报道
apple ['æpl]n. 苹果
disclose [dis'klәuz]vt. 1) 揭露，透露，泄露 2) 使显露，使暴露
this [θis]a. 1) 这(个) 2) 今,本
news [nju:z]n. 1) 消息，音信 2) 新闻
surprise [sә'praiz]vt. 1) 使惊奇，使诧异，使感到意外 2) 出其不意地攻击，使措手不及，无意中发现
nearly ['niәli]ad. 几乎; 差不多
employee [,emplɔi'i:]n. 雇员
project ['prɔdʒekt]n. 1) (生产或研究等）项目，方案，工程 2) 方案，计划
句子成分分析：
[Recently], it has been revealed | that one (of the core members (of the program, <Apple's Vice President (of Hardware Engineering)>, <DJ Novotney>,)) is [also] [about to resign].
句子语法结构详解：
* it 为先行主语，代表后移的主语从句。
* revealed 为谓语，采用现在完成时和被动语态。
* that 引导主语从句。
* DJ Novotney 为同位语
* be about to do sth. 结构表达将来时态。意为“正要”，“将要”。
* to resign 为不定式。
* has, been 为助动词。Apple's 为名词所有格。the 为定冠词。
句子相关词汇解释：
Phrase:
be about to do sth正要, 将要
Vocabulary:
recently ['ri:sntli]ad. 不久前；最近
reveal [ri'vi:l]vt. 1) 揭示，显示，透露 2) 显出，露出
one [wʌn]pron 1) 一个人(或物) 2) (代表前面提到的,避免重复)
core [kɔ:]a. 1) 最重要的，主要的，基本的 2) 核心（信念，价值，原则）的
member ['membә]n. 1) 成员，分子 2) 成员，会员
program ['prәugræm]n. 1) (计算机)程序，指令 2) 节目 3) 计划，行动方案，活动安排
apple ['æpl]n. 苹果
vice [vais]n. 1) 罪行 2) 堕落，邪恶
president ['prezidәnt]n. 1) 总统，国家主席 2) 主席,会长, 负责人
hardware ['hɑ:dwєә]n. 1) 硬件 2) 工具，设备
engineering [,endʒi'niәriŋ]n. 1) 工程学 2) 工程
DJn. 1) （电台、电视台、夜总会）唱片节目主持人（全写为disc jockey） 2) （男式）晚礼服，无尾礼服（全写为dinner jacket）
also ['ɔ:lsәu]ad. 而且；此外；也；同样
resign [ri'zain]vi. 辞职
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