苹果下一个“App Store”，或将对标 OpenAI

作者：爱范儿发布时间：2024-03-26

苹果下一个“App Store”，或将对标 OpenAI

苹果的 AI 版 App Store 要来了。

昨日，华尔街咨询机构 Melius Research 技术主管 Ben Reitze 接受采访表示，苹果或将在 6 月份 WWDC 上推出一个「AI 版的 App Store」。据悉，消费者可以在这个 AI App Store 中获得来自 AI 供应商的 AI 服务。

「AI App Store」会是什么？

关于 AI App Store，Reitze 首先谈到了苹果的各种「商店」：App Store 、iTunes Store 等等，这些商店能够问世，都是苹果说服相关供应商去制作 App 或提供音乐版权的结果。

而现在，苹果也正如当年史蒂夫·乔布斯一样去和第三方公司谈判，让他们为苹果最新的 AI App Store 提供自家的 AI 服务。

而刚好日前就有相关报道，苹果正在和 Google、OpenAI、Anthropic 等公司谈判，不过当时都传的是「让其为 iPhone 提供 AI 技术」，意思是让苹果的 AI 助手使用他们的技术。

而 Reitze 表示，苹果将提供自己的 AI 服务。前天《科创板日报》也独家报道称，海外的苹果 AI 服务将由苹果自己支持。

因此，与 Google 等公司谈判，很可能是为了 AI App Store 争取他们的 AI 技术，而不是让苹果的 AI 完全依赖于他们。不过国行版 iPhone 由于特殊的市场环境，很有可能就是完全基于百度的模型。

这个 AI App Store 或许不只是提供 AI App 这么简单，因为这是 App Store 已经在做的事情，苹果没必要分开一个独立的 AI 「App Store」。

更有可能的是， AI App Store 将能够为苹果的 AI 助手提供第三方的大语言模型和 API 支持，或者提供更加自主定制化的苹果 AI。

科技记者 Mark Gurman 也在日前的报道中指出，苹果很有可能打开 iOS 的AI，让任何开发人员都可以在 iPhone 中构建一个生成式 AI 系统，苹果自己的 AI 引擎将处理更多幕后的任务。

不少 AI 服务都会提供付费的高级选项，因此这个 AI App Store 可能会是苹果一种新的收入方式。虽然目前这个 AI App Store 没有更多细节，但是从 App Store 和 iTunes Store 的历史来看，苹果应该不会仅仅只提供一个平台，背后也许将同样伴随着「苹果税」。

更重要的是，苹果通过这种 AI App Store，能够构建一个独一无二的苹果 AI 生态，为用户提供统一又多样的 AI 使用体验，就像苹果通过 App Store 提供规范的 iOS 应用体验一样。

AI App Store 面临的挑战

AI App Store 并不是一个非常「新颖」的概念。实际上，今年 1 月，AI 头部公司 OpenAI 就发布了一个「GPT Store」，提供各种 ChatGPT 的自定义版本，也许就和苹果的「AI App Store」类似。

国内，字节推出了 Coze 人工智能和智能体创建平台，钉钉 4 月份也将推出 AI 智能体助理市场（AI Agent Store）。

不过，虽然有 AI 头部企业 OpenAI 支持，GPT Store 很难称得上成功，其中只有 5% 自定义 GPTs有 150 至 500 名活跃用户，而剩余的大部分每天只有一两个用户使用。

原因有几个。首先是 GPT Store 本身就并不好用，分类较少，而且用户不能用自然语言去描述需求从而得到自己需要的 GPT。

就算找到了，大部分的 GPTs 体验也难以让人满意。而且，GPT Store 审核机制较弱，使其充斥了大量会造成版权侵犯或者冒犯他人的 GPT。

对于 GPTs 的开发者，GPT Store 也没有尽力支持，更多是「散养」状态。总之，GPT Store 就是一个用户和开发者都不太愿意去用，内容也不够高质的平台。

OpenAI 在做商店方面毕竟还是「小白」，苹果可是成功打造了 App Store、iTunes Store。

所以在 AI App Store 的运营上，苹果不仅有自身可以借鉴的成功经验，还可以吸取他者的失败经验。

撇开内部运营的问题，AI App Store 可能在面世之初就会面临着外部巨大的压力。除了欧盟的持续施压，美国司法部最近也「加入战局」，控告苹果「反垄断」。

在这个时间段再推出一个「App Store」，很可能也要面临这些监管机构的压力。

苹果现在已经开放了欧盟的第三方 App Store、浏览器引擎等功能，就 Gurman 报道看来，苹果 AI 也将会采取十分开放的政策，也许不仅是因为苹果本身如 Gurman 所说，对开发生成式 AI「不感兴趣」，也有可能是为了避免受到更严密的反垄断审查。

苹果这个 AI App Store ，目前我们还知之甚少。对于近期与 Google、百度等公司谈判以及这个 AI App Store 的消息，苹果都没有进行回应，也许这一切都只有等到 6 月份的 WWDC 才有一个答案。

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.8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, 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