嘉宾介绍

中国化妆品领军企业自然堂集团是一家中国领先的数字化驱动的科技美妆多品牌企业, 自2001年在中国上海发展以来，自然堂集团先后创立了美素、自然堂、植物智慧、春夏、珀芙研、ASSASSINA莎辛那、己出等多个品牌。至今，自然堂集团在全国建立了4万多个零售网点，拥有员工近5000人，产业链从业人员6万余人，是中国市场份额、消费者口碑与社会影响力俱佳的行业领跑者。

自然堂集团大数据中心总经理罗予晋2001年毕业于中国科学院半导体所，获神经网络工学博士。同年加入联想研究院，负责智能设备组网的技术产品和标准建设工作，拥有10多项发明专利。2013年加入阿里巴巴，作为产品和运营负责人进入阿里大数据平台“御膳房”、“品牌数据银行”、“策略中心”的初创团队，成为阿里大数据战略的中坚力量。2017年离开阿里创业。

2021年加入自然堂集团，负责“一盘货”、“数据中台”、“智慧营销平台”等数字化项目的建设。形成了一个面向生产交付、销售交付和智能营销的企业数字化体系，为自然堂集团数字化转型提供源源不断的动力。

  

 快问快答

1、你们2023年在哪些业务场景使用了大语言模型和生成式AI？效果如何？

作为中国化妆品领军企业，自然堂集团致力于成为中国第一、世界领先的科技美妆企业。大语言模型和生成式AI一经推出我们就快速引入并投入使用。除了ChatGPT、文心一言、midjourney等工具的使用，我们还搭建了多个基于大语言模型和生成式AI的自主智能化产品，如：内容中台、问数GPT、知识库等，通过这些工具我们可以快速的去创造内容、获取信息和数据，较大的提升了工作效率。

2、生成式AI和大语言模型给品牌带来了哪些新机遇？

生成式AI和大语言模型具有自动化、个性化、创造力、精准性和可扩展性等诸多优势，当前我们自然堂集团已经在AI智能外呼、AI绘图、AI知识库、数据获取等多方面进行应用，为品牌带来了新的增量。

伴随着该技术的不断成熟，势必为品牌带来更多新的机遇，比如：可以帮助品牌更好地了解消费者需求、掌握市场趋势，提高产品和服务的质量，提升消费者的个性化运营水平等。美妆品牌应该抓住这些机遇，积极探索和创新，以实现更好发展。

3、你们在采购AI工具时会重点考虑哪些因素？

随着ChatGPT的爆火，2023年AI工具也实现井喷式发展。在行业内我们率先引入了多种AI工具为业务提供赋能。在AI工具的引进上，我们秉承增效、降本、促进业绩提升的3个核心目标，在确保方向正确的前提下优先考虑产品的易用性，保证AI工具能够顺利推广应用并发挥价值。

此外数据安全也是必须要考虑的重要因素，由于AI模型训练通常需要企业的自有数据，如消费者信息、个人肤质信息等，如何保证企业数据不被大模型外泄就是必须要解决的问题。

4、你们企业内部对大语言模型和生成式AI持有什么样的看法？员工接受度如何？

自然堂集团作为美妆行业数字化转型的领头羊，积极支持各种创新，对AI大模型持非常拥抱的态度。因此我们得以快速引入各种AI大模型工具来提升员工效率，并对全员进行多轮的培训，帮助员工快速掌握应用AI工具的使用能力，从而提升工作效率。

同时考虑到AI大模型还在探索发展阶段，在引入的过程中，我们也在不断探索，秉持谨慎的态度，以尽可能避免因为AI本身的飞速发展迭代而产生错误的引入。

5、品牌内部进行AI转型会面临哪些挑战？

虽然所有新事物的普及都需要一个过程，但AI大模型发展之迅速也倒逼我们需要加快转型步伐。在这个过程中将面临诸多挑战，需要综合考虑技术能力、组织人才、用户习惯、法律法规和投资成本等多个方面的问题，并采取有效的措施应对这些挑战。

6、您认为大语言模型和生成式AI还有哪些不足？

大语言模型和生成式AI远没有到成熟的时候，优秀模型不够，模型能力参差不齐，准确性和稳定性也有待提升，使用场景有限，能用在企业级的应用则更少。尤其B2B场景对大语言模型和生成式AI的应用要求会更高，不仅要能够提效，还要能够确保精准度、安全性、易用性，所以还有很长的路要走。

  

 报名通道

作者：罗予晋

编辑：Qiuping

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#cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root:not([data-weui-theme=light]),body:not(.pages_skin_pc) body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]).my_comment_empty_data{background-color:#111}}body,.wx-root{--weui-BG-6: rgba(0, 0, 0, .05);--weui-ACTIVE-MASK: rgba(0, 0, 0, .05)}body,.wx-root{--weui-FG-1: rgba(0, 0, 0, .5);--weui-REDORANGE: #ff6146;--weui-BG-0: #ededed;--weui-BG-1: #f7f7f7;--weui-BG-2: #fff;--weui-BG-3: #f7f7f7;--weui-BG-4: #4c4c4c;--weui-BG-5: #fff;--weui-FG-0: rgba(0, 0, 0, .9);--weui-FG-HALF: rgba(0, 0, 0, .9);--weui-FG-1: rgba(0, 0, 0, .55);--weui-FG-2: rgba(0, 0, 0, .3);--weui-FG-3: rgba(0, 0, 0, .1);--weui-FG-4: rgba(0, 0, 0, .15);--weui-FG-5: rgba(0, 0, 0, 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#3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--discussInput-BG: rgba(255, 255, 255, .03)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--nickName-FG: 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.6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media(prefers-color-scheme:dark){.wx-root:not([data-weui-theme=light]),body:not([data-weui-theme=light]){--appmsgExtra-BG: #121212}}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]) .rich_media_content img:not(.wx_img_placeholder){filter:brightness(.8)}}h1,h2,h3,h4,h5,h6{font-weight:400;font-size:16px}@media screen and (min-width:1024px){body:not(.pages_skin_pc) :root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}}:root{--articleFontsize: 17px}:root{--sab: env(safe-area-inset-bottom)}:root{--wxBorderAvatarRatio: 3}:root{--discussPageGap: 20px}:root{--appmsgPageGap: 20px;--appmsgPageBottomGap: 40px}

div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}